“It’s Matchical” – OKRP’s New Campaign for Cars.com
The Chicago Egotist / / Channeling the Twin Peaks David Lynch vibe, a new campaign for Cars.com from O’Keefe Reinard & Paul and Director Tarsem introduces a new word to the lexicon of car buying – Matchical. The word describes the eerie, almost read-your-mind ability of Cars.com’s digital marketplace to find the car you were ...[Read More]
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