The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
FactSet, a global financial digital platform and enterprise solutions provider, has unveiled a new campaign that demonstrates how, when it comes to the facts, context is everything.
Titled “Not Just The Facts,” the campaign shows what happens when members of the investment community are pelted with increasingly absurd and irrelevant facts. The ending reminds viewers that getting just facts—without context or personalization—is useless.
FCB alums Holly Willis and Mandi Bright, have teamed together to launch Magic Camp, a full-service advertising agency built for the modern marketer that is setting a bold tone from the outset by completely redefining how an advertising agency is structured.
Magic Camp emerges with a clear vision led by Holly Willis, aiming to empower marketers and organizations to create the most meaningful and successful brands. Willis is committed to delivering unparalleled work and client service w[Read More]
Tom, Dick & Harry Creative Co. (TDH) owners, Bob Volkman, David Yang and Greg Reifel, announced that Chris Hill has joined the agency as Managing Director. Hill will lead the agency’s day-to-day operations, strategic vision, and client engagement, while h[Read More]
You know those thumb-stopping films you see on Instagram and TikTok where a simple street scene or landscape is suddenly interrupted by fantastical images that take over the screen? Like this whimsical jigsaw puzzle orb in front of a cathedral that breathes and rotates as if it were alive.
Created by @ShutterAuthority this film is one of a series developed on behalf of Lenovo by agency SuperHeroes to demonstrate the c[Read More]
The electric, non-stop excitement the NBA’s Golden State Warriors fans experience while watching their team play is amplified in a new ad campaign for the team titled ‘Make ‘Em Look.’ The new ads from the Cartwright agency showcase all of the players game-making moves, demonstrating that the team itself, is what makes magic happen on the co[Read More]
The Escape Pod, has teamed up with Disney Music Group to roll out the Magic Happens Here Campaign for the Disney Hits playlist.
Disney Hits is a streaming music playlist that aggregates the most popular and iconic Disney songs from the past 100 years into one location. It averages 90 million monthly streams and is available on all major music-streaming services across the globe, including Amazon Music Unlimited, Apple Music, Spotify[Read More]
