Bumble Activation Encourages College Students to Ride the Bee

By Egotist / October 12, 2022 /

Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.

Bumble’s new first-of-a-kind activation is based on the insight that college students love dating but don’t like the b.s. that can come with it. These individuals are done with the bull, from fake profiles to scams to safety concerns. So, what is the alternative to the bull? The bee, of course. Bumble has invited students to ditch the (mechanical) bull and ride the Bumble Bee in college cities across the country, including Madison, WI, Philadelphia, PA, and Chicago, IL.

Through the activation, college students can say “Bee Haw!” all while getting to know Bumble as the trusted space to experience meeting people for the first time.

Credits:

Bumble
Associate Director Community Marketing & Operations: Sarah Wallin 
Senior Community Marketing Manager: Laura Rosmann
Marketing Programs Manager: Sam Rosensweig
Community Marketing Coordinator: Biyce Dural
Community Marketing Coordinator: Sofia Vicinelli