• MERGE Hires Lauren Tucker as Chief Strategy Officer

    by / October 24, 2018 / Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess. “Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importan[Read More]

  • R/GA Establishes Dedicated AI Offering

    by / July 25, 2018 / Photo (left to right), Matt Marcus and Michael Morowitz, R/GA Brand AI Leaders R/GA has established a Brand AI offering that will be based in Chicago, to design and build AI solutions for brand partners with the goal of transforming the customer experience. The dedicated Brand AI team will leverage R/GA’s transformation model to help clients digitally evolve and adopt automated technologi[Read More]

  • How to Create and Foster an Effectiveness Culture

    by / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]