Another Week, Another Win for OKRP

By The Chicago Egotist / May 15, 2023 /

Fresh off its win last week of the Metro by T-Mobile account in a competitive review, OKRP announced the win of the Michaels account, also following a review.

Since winning the celebrated Burger King account last year, the independent agency has been on a roll, nabbing an Adage A-List birth and signature new clients.

OKRP beat incumbent Saatchi to win The Metro by T-Mobile account where it will help drive sales of Metro’s growing array of pre-paid services from its phone, internet and bundled features. It will also build and expand its advertising directed to diverse audiences.

In commenting on their pick of OKRP, Peter DeLuca, Chief Creative Officer & SVP at T-Mobile said, “We’ve heard from some exceptional teams throughout this process and are grateful to all who participated. Congratulations to the bold, creative team at OKRP on this well-earned opportunity!”

OKRP did extensive ethnographic research on Metro’s customer base, they visited Metro retail outlets throughout the country and opened customer accounts to better understand the brand and its value.

“We knew we had to do our homework to really understand Metro and its customer – and owe a lot to the team at Metro for being partners before they were ‘clients,’ said Nick Paul, President of OKRP. “We’re proud of our collective result and can’t wait to get it out in the world.”

For Michaels, the largest speciality retailer of arts, crafts and home decor in North America, OKRP was chosen to create a fully integrated brand and marketing refresh that includes design, visual identity and advertising.

“OKRP stood out for their creativity, deep retail experience and collaborative spirit,” said Amanda Rassi, Chief Marketing Officer at Michaels. “Michaels and OKRP will work together to tell the story of Michaels ongoing transformation, inspiring even more customers to tap into their creative selves.”

Michaels noted that the agency’s recent work demonstrated insight into how to help retail brands succeed and grow with new consumer audiences. New work from OKRP is expected to launch in August, coinciding with fall and Halloween.