By The Chicago Egotist / /
Photo: Elaine Purcell joins DDB as Chief Growth Officer
DDB North America announced that Elaine Purcell is joining its North America leadership team as Chief Growth Officer and Adrienne Marcino is joining as Business Development and Growth Director. The partnership will handle net new business and organic growth strategy across DDB’s North America Offices in the US and Canada.
“We are thrilled to be reinvigorating our growth team, bringing in two incredible people with very distinct backgrounds,” aays DDB North America CEO Justin Thomas-Copeland. “Elaine’s perspective and skillset will be critical as we redefine the DDB North America positioning and growth ambition and her strategic approach will be complemented by Adrienne’s new business rigor. In Elaine and Adrienne, we have found a winning combination in not only skillset, but ability to foster a true culture of growth. I believe that they will make growth a point of pride across the region.”
As a former Head of Strategy at several the world’s most successful advertising
agencies, Elaine brings a lens of psychology, business transformation and cultural change to her work. In this new role, one of her primary goals is to unlock the potential within DDB’s next generation positioning – Unexpected Works.
She previously worked at Havas, Droga5, Grey and Saatchi & Saatchi.
“If there’s one thing I understand, it is how brands grow – my background in strategy sets me up to focus on salience and relevance. Being remarkable. Being memorable. Being unexpected,” says Purcell. “My approach to the role is not just bringing a strategist’s eye to all things growth – I believe it’s about approaching the discipline of growth in an entirely new way. “
Adrienne Marcino joins the growth team at DDB North America with a proven track
record of account wins during her time as Director of Business Development at Terri & Sandy. Throughout her career, Adrienne has helped agencies double in size and has a proven track record of year over year revenue growth through net-new wins.
Photo: Adrienne Marcino
Says Marcino: “DDB is primed for a phase of explosive growth. The leadership team
has done an incredible job thus far of setting the offices up for success and I am eager to further fuel their momentum by driving connectivity and sharing skills, talents, and knowledge across the region. Together, we are going to increase our win rate, grow existing business and fuel a passion and hunger for new business at every level.”