TimeZoneOne and Schafer Condon Carter Named AOR for Broken Shed Vodka
By The Chicago Egotist / /
TimeZoneOne (TZO) and Schafer Condon Carter (SCC) have together been named the new Agency of Record (AOR) for Broken Shed Vodka, the award-winning premium New Zealand vodka growing its distribution across the U.S.
From their offices in Christchurch, New Zealand and Chicago, TZO and SCC will develop a refreshed brand identity and rollout a number of initiatives to support Broken Shed Vodka’s global growth and take the ‘world’s most unique vodka’, to the next level in the U.S., Canada and New Zealand. This newly formed strategic partnership includes creative, digital marketing, strategy, website and social content development and paid media.
“We are honored to partner with New Zealand’s Broken Shed Vodka to grow its presence and tell its uniquely New Zealand story on a global scale in the U.S. and New Zealand markets,” said Daniel Thomas, CEO, TimeZoneOne. “We’ve spent nearly three decades marketing NZ brands in North America, telling their stories and supporting their growth strategies.”
Broken Shed Vodka selected the powerhouse integrated agency team of TZO and SCC not only for its digital marketing and creative capabilities but also the team’s ability to bring New Zealand authenticity to the brand globally.
“To have an agency partnership with TimeZoneOne and SCC that not only specializes in beverage but is located in, and understands our brands home market of New Zealand, is of great value to our business success,” said Jean-Marie Heins, Chief Marketing Officer of Broken Shed Vodka. “We now have global creative teams that operate in our core markets to amplify our company’s sales ambassadors growth objectives and can help us grow Broken Shed Vodka to become Americans’ favorite New Zealand Vodka.”
“We are excited to be jointly appointed to help take New Zealand’s Broken Shed Vodka marketing to the next level.” said Richard McDonald, CEO, Schafer Condon Carter. “TZO and SCC joined forces last year to form two independent agency powerhouses that are both creative and digital at the core of what we do and we will play to our collective strengths to ensure Broken Shed becomes a breakthrough brand.”
Broken Shed is born out of New Zealand and sustainably uses the country’s pristine natural resources to produce a vodka with only two ingredients, whey distillate and a special blend of mineral and spring waters creating a unique and award-winning taste. Broken Shed Vodka is currently available in 24 U.S. states.
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