Cedric Williams has joined Function Growth as the Director of Analytics where he will lead that team in all matters regarding data science and analytics.
With over 15 years in the digital analytics and marketing space, including consulting with Fortune 500 companies, Williams integrates digital marketing expertise with AI/Machine Learning. At Function Growth, his expertise will be used to generate actionable insights for clients in s[Read More]
1o8, the creative-meets-performance agency, is further expanding its leadership team hiring Amanda Jacobs in the new positions of Head of People Planning & Talent Acquisition. Jacobs joins directly from VMLY&R where she was Associate Director, Talent Acquisition and reports to President Joe Valentine.
1o8 is on an aggressive hiring track and Jacobs is tasked with leading all new talent acquisition, HR and people planning for the Chicago-based agency as the shop eyes hires in t[Read More]
With the insight that Dads who grill do so in their favorite ratty shoes, the creative team at OKRP came up with an unusual Father's Day promotion for Ace Hardware's annual Grilling promotion - the creation of a one-of-a-kind shoe just for grilling.
"We thought that if grilling were a spot, it would have it's own high performance shoe, so we sought out the Shoe Surgeon to help bring a shoe to life for dad's who grill," explained David Petti, Group Creat[Read More]
BMO Financial Group has launched a Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action.
Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a “deposit” that benefits [Read More]
As agencies struggle to be relevant and profitable, one agency has flipped the standard model of hourly billing to a shared risk relationship. Capitalizing on its growth and the growth of its clients, XenoPsi, which is distinguished as a 'skin in the game' growth partner for digital-first brands, is relaunching into two distinct companies that better address the client needs brought on by its recent rapid growth. The new companies will focus primarily[Read More]
Independent, creative and strategic agency The Distillery Project (TDP) has hired Jean-Pierre Bovie as creative director. He will work across the agency’s portfolio of clients and report to Founder/Chief Creative Officer John Condon.
In a big win for Chicago's OKRP, Burger King has selected the agency as its creative agency of record following a review. OKRP beat out incumbent David who pitched with sibling Ogilvy, Dentsu's 360i and independent Fig.
The win marks the first time a Chicago agency has been named to handle the brand's advertising and it brings a much needed mid-western sensibility to the famed fast food giant who has seen its leadership position fall to number-three in [Read More]
