Pinnacle Launches CIMA – Multi-Cultural Unit led by Elizabeth Pedraza

by / April 29, 2025 /

Pinnacle Advertising announces the launch of CIMA, a full-service multicultural agency, purpose-built to connect brands with the U.S. Hispanic market. With deep cultural fluency, strategic agility, and enterprise-level thinking, CIMA bridges insight with impact, elevating brand relevance where it matters most.

Industry veteran Elizabeth “Liz” Pedraza has been selected to lead CIMA as President, focusing on agency growth and strategic client partnerships. Liz h[Read More]

Trade School Expands Tech + Creativity Offering- Dayna Hall Carter Joins as Executive Director, Creative & Technology

by / April 28, 2025 /

Trade School, an integrated content agency, is further investing in its  tech and innovation capabilities with the hire of Dayna Hall Carter in the new role of Executive Director, Creative & Technology. She joins the agency from Vox Media where as the design director, she leveraged data to drive content across 500 websites using company-developed technology that contributed to $650 million in annual revenue.

At Trade School, Dayna is h[Read More]

Cartwright Unveils “Choose Better” in New Campaign for BODYARMOR, Shot by Noam Murro

by / April 18, 2025 /

BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]

MissionOne Media Acquires Growth Skills – AI and SEO Performance Firm

by / April 11, 2025 /

Weeks after launching MissionOne Media (MissionOne), BarkleyOKRP’s new media brand, MissionOne is accelerating its offering with the announcement of its first acquisition, the AI-driven SEO search specialist, Growth Skills. 

As part of the acquisition, Growth Skills CEO Lavall Chichester joins MissionOne as EVP of SEO and AI Optimization, reporting to MissionOne President Sean Corco[Read More]

Pinnacle Brings in Lumber Liquidators CEO as Brand Spokesman

by / April 9, 2025 /

Lumber Liquidators new advertising from Pinnacle, the Chicago agency that got high marks for its Super Bowl advertising for WeatherTech,  marks a return to the company-founder as Spokesman approach that has successfully fueled business results for brands overtime. The new work returns to the brand’s roots with a straightforward and no-nonsense creative approach. The spots mirror the authenticity of founder Tom Sullivan, who appears in the co[Read More]