Cartwright Unveils “Choose Better” in New Campaign for BODYARMOR, Shot by Noam Murro

by / April 18, 2025 /

BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]

MissionOne Media Acquires Growth Skills – AI and SEO Performance Firm

by / April 11, 2025 /

Weeks after launching MissionOne Media (MissionOne), BarkleyOKRP’s new media brand, MissionOne is accelerating its offering with the announcement of its first acquisition, the AI-driven SEO search specialist, Growth Skills. 

As part of the acquisition, Growth Skills CEO Lavall Chichester joins MissionOne as EVP of SEO and AI Optimization, reporting to MissionOne President Sean Corco[Read More]

Pinnacle Brings in Lumber Liquidators CEO as Brand Spokesman

by / April 9, 2025 /

Lumber Liquidators new advertising from Pinnacle, the Chicago agency that got high marks for its Super Bowl advertising for WeatherTech,  marks a return to the company-founder as Spokesman approach that has successfully fueled business results for brands overtime. The new work returns to the brand’s roots with a straightforward and no-nonsense creative approach. The spots mirror the authenticity of founder Tom Sullivan, who appears in the co[Read More]

Frontier Airlines Selects BarkleyOKRP to Help Usher in “The New Frontier”

by / March 28, 2025 /

Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation. As Frontier redefines what it means to be a budget-friendly airline, the partnership will support the airline’s broader mission to deliver more than just low fares – creating a modern, value-driven experience that customers can feel from booking to arrival.

“For over a decade, our low fares have empowered millions[Read More]

HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]