A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds.
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." [Read More]
Shea Johnson has been named Executive Creative Director at content agency Trade School, bringing over 15 years of expertise in spearheading transformative experiences for global brands. Known for their award-winning creative leadership, Shea has an impressive track record of executing innovative 360-integrated campaigns across TV, video, digital, interactive, print, and social media, achieving millions of viral views and cultivating lasting client [Read More]
In its pursuit to improve client experience and create value for clients, Geletka+ believes that a solid project management foundation is the driving force for running projects more efficiently and accelerating speed to market. Reflecting this commitment, they are appointing Kristian Vasquez and Krizia Vance as Senior Project Managers. These key hires underscore the agency’s dedication to delivering strategic and robust operations while preserving th[Read More]
Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]
TGL presented by SoFi, the new prime time team golf league founded in partnership with Tiger Woods and Rory McIlroy’s TMRW Sports, is introducing its high-tech approach to the sport with a multimedia campaign designed to showcase its blend of golf, technolog[Read More]
On the heels of its recent new business wins, the opening of Third Space Studios, and other key talent hires, creative agency Allen & Gerritsen (A&G) is announcing the addition of Paul Costello to its leadership team as Executive Vice President, Marketing leading business development.
“It’s a momentous time of growth across A&G,” says Andrew Graff, CEO of A&G, “which is why it was a crucial time to hire a growth leader like Paul, who has tre[Read More]
Magic Camp, a full-service independent advertising and marketing agency has partnered up with UOVO, a global footwear brand making its U.S. debut this week.
Magic Camp isn’t just introducing shoes—they are introducing a new creative vision and philosophy. In a crowded market. UOVO’s ethereal campaign sets it apart, speaking directly to a style-conscious, millennial male audience. The visually arresting campaign blends functional fashion wi[Read More]
On Sunday, November 3rd, when the 54th annual TCSNYC Marathon commences, it will not only be the second year that YARD NYC has partnered with the NYRR organization to develop and create the omnichannel campaign, but it will [Read More]
