Another Week, Another Win for OKRP

by / May 15, 2023 /

Fresh off its win last week of the Metro by T-Mobile account in a competitive review, OKRP announced the win of the Michaels account, also following a review.

Since winning the celebrated Burger King account last year, the independent agency has been on a roll, nabbing an Adage A-List birth and signature new clients.

OKRP beat incumbent Saatchi to win The Metro by T-Mobile account where it will help drive sales of Metro's growing array of pre-pa[Read More]

XenoPsi Ventures Builds Infrastructure with Hire of Angelique O’Bryan

by / March 17, 2023 /

To accommodate the explosive growth at its wholly owned Function Growth and Method1 companies, XenoPsi Ventures (XPV) has named Angelique O’Bryan as Managing Director of XenoPsi Shared Services in an expansion of that company’s purview.

O’Bryan will oversee all infrastructure, such as talent, information technology, and finance that supports XPV’s client- and cons[Read More]

Blue Chip Initiative for P&G Promotes local heroes at Harris Teeter

by / March 7, 2023 /

P&G and regional supermarket Harris Teeter are celebrating local heroes for Black History and Women’s History months, as the latest extensions in the Aisles for All platform. Designed by agency Blue Chip, this next-generation shopper program has consistently boosted sales during promotion months, taking P&G and Harris Teeter’s community support to the next level.

“We celebrate Black History by making it,” proclaim in-store ads, whi[Read More]