by The Chicago Egotist / February 16, 2023 /
Chicago creative agency SOCIALDEVIANT kicked off 2023 with three new wins from big brands, including Jenny Craig, Bumble Bee Seafoods, and Medela.
These wins come on the heels of a new manifesto film, “DEVIATE FROM DUH”, which gleefully brings to life the agency’s high-octane stance against mediocre work and officially launches its TV production arm, DEVIANT TV.
"DEVIA[Read More]
by thelaegotist / February 9, 2023 /
The Gerety Awards reveal the full executive jury and announce March 3rd as the entry deadline.
Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings toget[Read More]
by The Chicago Egotist / January 30, 2023 /
Crush Yard sends “Dear John” letters to bowling, golf, softball, and tennis in humorous spots from Slugger Creative.
New pickleball restaurant Crush Yard, opening this spring in Mount Pleasant, SC, will take on favored pastimes, and break up with them, in “Dear John” ads throughout the Super Bowl. The brightly colored, text-driven ads from Slugger Creative will run in the Charleston market and are designed to stand[Read More]
by Egotist / December 16, 2022 /
Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that build narratives around cultural moments. As Head of Experienti[Read More]
by thelaegotist / December 13, 2022 /
The infographic gives the agency the opportunity to invite the audience to look back, showing the people, places, and pop culture that shaped the year
Here’s to 2022, the year that Covid and Trump went away—or not. While we’re still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got marr[Read More]
by The Chicago Egotist / December 9, 2022 /
A new creative initiative from agency Blue Chip breaks the mold for America’s #1 sour cream by showing the product as an ingredient in non traditional dishes.
Whereas most brands need new consumers, Daisy wants current buyers to use sour cream in more ways. The top-selling sour cream in America has become a staple for many American favorites like tacos, chili, and baked potatoes. But it can also elevate many more dishes that consumers eat every [Read More]
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
by thelaegotist / November 23, 2022 /
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
