General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
World-leading global influencer and social media agency Goat, has hired Lauriann Serra to the new position of Managing Director of the company’s operations in the USA. Serra was previously a senior partner and managing director at Ogilvy where she was a strategic brand and marketing lead for multiple global and regional clients credited for growing both the Ogilvy portfolio, her clients’ businesses and brands.
A cheeky new campaign from The Escape Pod pits the traditional Thanksgiving Turkey and all its downsides against the ease and taste of Smithfield Ham.
The hope is that the Smithfield holiday hams, will replace Turkey this season. The 360-holiday campaign launches with an aim to drive awareness through video, digital, influencers, social, web content and in-store messaging.
AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.
To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]
Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]
XenoPsi Ventures announces today that James Adams has joined the company as Director of Finance and assumes a leadership position in the finance group across all of the advertising-focused venture capital and incubator firm’s portfolio of companies.
Adams joins the company from Lansing, MI-based Gud Marketing, Inc., where he held a similar title.
Adams said, “XenoPsi Ventures, with its diversified portfolio of companies and unique equit[Read More]
Chicago agency Tom, Dick & Harry Creative Co. (TDH) is proud to announce the launch of two craft beers to celebrate their twentieth anniversary. TDH partnered with Dan Abel, co-founder of Chicago’s craft-focused brewery incubator, Pilot Project Brewing, to create beer that gets to the heart of the creative process: one to honor the ideation phase and the second to celebrate a great idea. TDH[Read More]
The Ad Council, the Humane Society of the United States and Maddie’s Fund® have launched “Pets and People Together,” a new, fully integrated public service announcement (PSA) campaign to inspire pet lovers everywhere to #BeAHelper.
Pets and People Together, created by Wunderman Thompson highlights that the best place for pets is with their people. Communities have a vital role to play in preserving the human-pet bond. P[Read More]
